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what is the rival?

Duke is an astonishingly diverse campus- from interests and backgrounds to involvement and world views. One year ago, we asked ourselves, “does our campus media accurately reflect all student voices?”

From our very first days on campus, we have tackled this challenge head-on. Our staff at The Rival Duke embody this mission, knowing that we cannot fully appreciate the diversity of our campus without actively engaging with different peers and different ideas.

At The Rival Duke, we aim to take stories that Duke students care about and brings them to life with a fresh perspective and thoughtful insight. We aim to take stories that we think students ought to know about and explain them in a way that is relevant and relatable. We want to provide a platform for an open and intellectual discussion, and keep our readers stimulated with refreshingly bold content. Our Writers, Strategists, and Editors are united under one idea: our greatest strength is our differences.

Welcome to our space. Come join the conversation!

our mission

In the past decade, student news has been reduced to listicles, resume-builders, and click-bait.

Most for-profit campus news publications aim for clicks and create teams of disconnected writers and editors, many of which are post-grads working from an office building in New York City. And, while traditional publications have sound content, the entire operation is stuck in the past.

We want to change that.

The Rival Solution

We work by the mantra:

“Community, then Content.”

All operational, logistic, and creative decisions are made by the students at each campus. They create their own teams, design their own marketing campaigns, and build their own identity on campus.

This means that students are free to pursue and write about their passions and interests without interference from any institution.

How does it work?

While each school is united under The Rival’s name, they all have very different identities.

We provide a state-of-the-art mobile and desktop site customized to the school’s personality, a custom-build content management system that we’ve dubbed “The Newsroom,” extensive training and on-boarding information, and funds for marketing, food, events, and merchandise.

Our story

In March of 2014, we started The Rival at GW with a staff of 10, which quickly grew to 50. In a year, we racked up nearly half a million page views and placed 4th in the largest collegiate business plan competition in the nation.

After doing plenty of research, we realized that the problems we aimed to solve at GW were pervasive across hundreds of college campuses. In Summer of 2015, we began on-boarding new schools, and by November we launched nationwide.

Want To Start The Rival At Your Campus?

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